Teachers, consumer advocate opposition to Question 3 highlighted in new ad campaign
Focus: The Energy Choice Initiative
Who’s paying for it: The Coalition to Defeat Question 3
Size of buy: Part of an ongoing six-figure buy
When it starts: Sept. 22
Where it’s running: Statewide
The gist: The three newly launched television and digital ads follow a similar format of highlighting concerns raised by various community and education groups that have come out in formal opposition to the ballot measure. One features longtime consumer advocate and retired Legal Aid Center of Southern Nevada lobbyist Jon Sasser, another features former Nevada Teacher of the Year Jeffrey Hinton and another features Tamara Hudson of the Nevada State Education Association — all of whom outline their concerns with the ballot measure.
Watch the ad below: