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Trump budget seeks to end tourism marketing program benefiting Nevada

Humberto Sanchez
Humberto Sanchez
Congress
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Tourist destinations such as Las Vegas and Reno could take a hit under a proposal in President Donald Trump’s 2019 fiscal budget blueprint, which calls for killing a program that markets tourism to the U.S. abroad.

“I just think it’s just a good way to promote U.S. tourist attractions and try to tell the rest of the world ‘yeah, there is a welcome mat, not just a wall,’” said Democratic Rep. Dina Titus in a brief interview this week, referring to Trump’s signature campaign promise of building a wall along the Mexican border.

She added that the program benefits Las Vegas because “if you advertise the U.S. abroad, and our highlights, you’re going to mention Las Vegas.”

Titus added that visitors from abroad are the city’s “growth market.”

Democratic Sen. Catherine Cortez Masto said Thursday that Trump’s decision was “absolutely outrageous,” adding that the program, which benefits communities around the nation, has bipartisan support in the Senate. “We are going to continue to fight to make sure the funding is there.”

House Republican Mark Amodei, a member of the Appropriations Committee, said he appreciated the White House’s looking to cut spending. But he said he wasn’t too concerned that Trump’s budget sought to eliminate Brand USA because the 2018 budget also proposed to kill it, and Congress ignored his request and continued to fund the program.

“It’s good that they are watching the budget, they should,” Amodei said in an interview Thursday off the House floor. “But last year’s budget axed a lot of things and the House systematically put almost all of them back in.”

Rossi Ralenkotter, the chief executive officer of the Las Vegas Convention and Visitors Authority (LVCVA), called the program “a critical part of the marketing and promotion of our country.”

He said he was “concerned” about the proposed elimination of Brand USA and that LVCVA is working with the delegation to make sure the program continues to be funded.

Ralenkotter noted that over the last 4 years, international visitation to the country has increased by 4.4 million travelers, and that one out of every nine jobs in the nation are in the travel and tourism industry. “We need to protect and grow those jobs,” he added.

Brand USA is participating in a conference scheduled for April in Tonopah to help boost tourism in rural Nevada.

Titus wrote a letter to Trump the week before his budget was scheduled to be released urging him not to fund the scrap tourism marketing program. The letter, which was signed by 15 House Democrats, including Jacky Rosen and Ruben Kihuen, also called for continued funding for the Department of Commerce‘s Survey of International Travelers, which was included in the president’s 2019 budget proposal.

“For every dollar spent marketing the United States as a travel destination, our economy receives $25 in return,” the letter said.

Federal funding for the program comes from private donations and fees charged to international visitors who register for visas to enter the U.S. The budget, which instead calls for giving those funds to the U.S. Customs and Border Protection, estimates that $60 million in federal dollars would be raised in 2019 and $66 million in 2020.

The program was established under the Travel Promotion Act of 2009, a bill that was championed by former Sen. Harry Reid and which he helped reauthorize for six years in 2014.

The funds are used to coordinate marketing efforts around the world that promote the U.S. as a travel destination and to communicate U.S. visa and entry policies. Brand USA began operations in May 2011.

According to the Brand USA website, international travel to the United States currently supports 1.8 million American jobs (directly and indirectly) and benefits virtually every sector of the U.S. economy.

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