The national trade organization for major health insurance companies is running a series of positive Facebook ads in Nevada as part of an apparent effort to boost public perception of often-maligned insurance giants.
The most recent ads began running on Nov. 9 — three days after the midterm elections — and come from a Facebook page called “Better Care for Nevada” that primarily publishes links to articles highlighting programs from major health insurance companies such as Humana and Anthem, as well as short videos with Latin Chamber of Commerce President Peter Guzman and Nevada Diabetes Association Director Sarah Gleich.
The page discloses on its “About” section that it is an initiative of America’s Health Insurance Plans, or AHIP, the national advocacy and trade organization that represents health insurance companies. The page was created in May 2018.
The most recent ads feature audio from AHIP’s President and CEO Matt Eyles at a Washington Post event laying out his goals for industry, including “making coverage more affordable, simplifying the healthcare experience for consumers and patients, improving quality and outcomes, lowering the price of prescription drugs, solving the opioid crisis and ensuring access to care and coverage for everyone.”
Other posts created by the page include information and articles on telehealth, Medicare Advantage and how insurance companies are partnering with fitness trackers such as Fitbit.
According to Facebook’s digital ad tracker, the group has run two versions of the ad that have each received around 50,000 and 100,000 “impressions” and has spent between $100 and $499 on each ad. The ads are predominantly targeted towards men and women under the age of 44.
AHIP executive Kristine Grow said the group runs similar Facebook pages in several other states, and that its primary purpose is to “increase awareness of the good work insurance providers are doing” in the state. Other similar Facebook pages have been created in Ohio, Iowa, Virginia, Florida and New Hampshire.
AHIP reported spending more than $5.19 million on federal lobbying efforts in 2018, according to The Center for Responsive Politics.
From the Editor