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Rosen launches first re-election ad campaign with focus on bipartisan bonafides

The incumbent senator highlighted votes on police accountability and border security in which she crossed party lines.
Eric Neugeboren
Eric Neugeboren
Election 2024

Sen. Jacky Rosen (D-NV) is launching the first advertisement campaign of her re-election bid this week with a 30-second spot that focuses on her willingness to buck her own party.

The ad, titled “Never Have,” will air in the Las Vegas and Reno media markets beginning on Tuesday, along with new advertisements in Spanish. It’s part of her campaign’s initial seven-figure investment in TV ads, and comes about seven months before the general election.

Rosen says in the ad, which includes clips of her meeting with police officers, that she “stood up to my own party” on measures to support police and enhance border security.

Rosen was one of a handful of Democrats to support a GOP-led effort to block a police accountability package approved by Washington, D.C., city leaders. President Joe Biden later vetoed that legislation.

She was also one of 10 senators — nine of them being Democrats — to support an amendment on a massive government spending bill in 2022 that would have increased border security funding, while also continuing a pandemic-era program to expel migrants at the border because of public health concerns. 

She also touts her support for a bipartisan bill from 2022 to expand benefits for veterans exposed to toxic burn pits, which received the support of 84 senators and all Democrats.

The ad provides some insight into Rosen’s early re-election strategy to lean into her bipartisan bonafides, as Republicans are attempting to connect her to Biden, who is not mentioned in the ad and has a 43 percent approval rating in Nevada, according to a recent Bloomberg News/Morning Consult poll.

In 2021, Rosen was the ninth-most bipartisan senator, according to an analysis from the Lugar Center and McCourt School of Public Policy at Georgetown University. An analysis from FiveThirtyEight found Rosen’s vote aligned with Biden’s position around 92 percent of the time in 2021 and 2022.


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