The Nevada Independent

Your state. Your news. Your voice.

The Nevada Independent

Liberal group launches ad in Las Vegas market targeting the GOP tax law

Humberto Sanchez
Humberto Sanchez
Campaign Ads 2018CongressIndyBlog
SHARE

A new political ad critical of the GOP-passed tax law will run in Las Vegas through the end of the month in an attempt to pound Republicans seeking election in Nevada.

“The tax law that was rammed through Congress last year overwhelmingly benefits millionaires, billionaires, and wealthy corporations at the expense of working people,” Nicole Gill, executive director of Tax March, the group behind the ad, said in a release. “Tax breaks for the ultra-rich and biggest corporations are a disaster for the middle class. The last thing working Nevadans need is a tax plan that ultimately raises their taxes and threatens massive cuts to Medicare and Social Security.”

Jack Pandol, a spokesman for the National Republican Congressional Committee, which is focused on electing Republicans to the House, said the law has helped Nevadans and that Democrats want to raise taxes.

“Nevada families are experiencing lower utility rates, Nevada workers are enjoying bonuses and pay raises, and Democrats want to rip it all away,” Pandol said. “What these slick, out-of-touch attack ads don’t say: Democrats are obsessed with growing government and hiking taxes to pay for it - all at the expense of the little guy.” 

Tax March, a left-leaning group focused on the Republican tax law passed in December.

The group spent $500,000 on the ad buy, which includes digital, but will mostly run on broadcast and cable television in the Las Vegas market.

The ad comes as Democrats have almost tripled their spending in Nevada compared to Republicans. Democrats have spent $2.0 million, while the GOP has spent $724,000 during the 2018 election cycle through Monday, according to NBC News.

In the ad, which is titled “Rigged,” two children play an arcade claw-machine game that is full of cash. The children manage to grab one bill, but it falls out of the claw as they dejectedly look on. Then a man dressed in a suit plays the machine and successfully grabs a wad of bills with which he fills a bag.

While quotes from editorials and news stories that are critical of the bill flash on the screen, the voiceover script includes phrases such as “83 percent of the benefits go to the richest 1 percent,” and that the bill “adds $1.9 trillion to our national debt, which may force cuts to Medicare and Social Security.”

The group also cited an NBC News/Wall Street Journal poll conducted last month that showed only 27 percent of Americans call the law a good idea. That was down from 30 percent in January.

Tax March is forbidden from working with any political campaigns or particular candidate, according to IRS rules, but the ads are meant to punish GOP candidates in the state, including Sen. Dean Heller.

Heller, who proudly touts his support for the tax law when campaigning, is in a difficult race to hold on to his seat, as he looks to keep Republican voters excited about his re-election, while not turning off independent and moderate voters who he needs to win the general election.

A recent poll commissioned by The Nevada Independent showed Heller, who is the only Republican running for re-election from a state that Hillary Clinton won in 2016, neck and neck with his likely Democratic opponent Rep. Jacky Rosen.

“Jacky Rosen and her liberal allies are dead set on distracting Nevada voters from the reality that they are seeing bigger paychecks, new job opportunities and a booming economy thanks to the GOP tax cuts she wants to repeal,” said Michael McAdams, a spokesman for the National Republican Senatorial Committee. “Nevadans know radical politicians like Jacky Rosen want to take away the extra cash in their pockets and that’s one of the many reasons why she doesn’t have a shot at being elected to the U.S. Senate.”

After the tax measure was signed into law, many companies announced that they would provide one-time benefits, including bonuses, to their workers. For example, Best Buy said it would pay one-time bonuses of $1,000 to full-time workers and $500 to part-time employees. The store has 1,127 workers in Nevada and 10 stores across the state.

David Bergstein, spokesman for the Democratic Senatorial Campaign Committee, which is the Senate Democrats’ campaign arm, said that Heller’s vote for the tax law would come back to haunt him.

“Senator Heller voted to raise taxes on hardworking families and jeopardize Medicare and Social Security so he could give more handouts to the rich and the powerful special interests he cares about – it’s a perfect example of what voters hate about Heller’s self-serving politics,” Bergstein said.

In House races, the ad may damage Republican candidates Danny Tarkanian, who is running for the 3rd Congressional District and Cresent Hardy, who is running for the 4th Congressional District. Their likely Democratic opponents include Susie Lee and Steven Horsford, respectively.

Drew Godinich, spokesperson for the Democratic Congressional Campaign Committee, which is focused on electing Democrats to the House, said that the voters will respond to the message in the ad.

“Washington Republicans passed a tax scam that slashes taxes for the wealthy and large corporations, explodes the deficit, and now they want to pay for it by cutting Medicare and Social Security,” Godinich said. “Nevadans will remember this in November.”

Disclosure: Susie Lee has donated to The Nevada Independent. You can see a full list of donors here.
SHARE

Featured Videos

7455 Arroyo Crossing Pkwy Suite 220 Las Vegas, NV 89113
© 2024 THE NEVADA INDEPENDENT
Privacy PolicyRSSContactNewslettersSupport our Work
The Nevada Independent is a project of: Nevada News Bureau, Inc. | Federal Tax ID 27-3192716