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Lombardo’s law enforcement background highlighted in new PAC ad blitz

Riley Snyder
Riley Snyder
Election 2022
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Republican gubernatorial candidate and Clark County Sheriff Joe Lombardo is getting a boost through a new political action committee’s significant, six-figure advertising blitz touting his law enforcement bonafides.

The ad, paid for by Better Nevada PAC, juxtaposes footage of “radical, anti-police riots” in other cities during protests against police brutality last year with idyllic footage of Lombardo talking and walking through suburban parks and neighborhoods.

“Joe Lombardo made our rights as law-abiding citizens his first priority. He's a conservative leader, not a follower,” the ad states. “Good luck defunding the police with Sheriff Joe Lombardo as our next governor.”

Nevada, and specifically Las Vegas and Reno, saw heated and at times violent protests against police brutality in the immediate aftermath of the police killing of George Floyd in Minneapolis — more than two dozen police were injured (including the paralyzation of Shay Mikalonis) while dozens more protesters were arrested or forcibly dispersed from protest areas. More than 24 businesses in downtown Las Vegas were damaged by vandalism, according to the Las Vegas Review-Journal.

The ads are produced and paid for by Better Nevada PAC, a political action committee registered last month that has not yet filed any campaign finance reports with the secretary of state’s office (the deadline to do so comes at the end of the calendar year). Nevada law allows state-based political action committees to raise and spend unlimited amounts of money.

According to a spending summary shared with The Nevada Independent, the group will spend north of $171,000 combined through ads placed on broadcast, cable and radio platforms primarily in the Reno and Las Vegas media markets.Lombardo, who officially launched his gubernatorial campaign in late June, is part of a potentially crowded Republican primary for the right to face off against incumbent Democratic Gov. Steve Sisolak.

Though the candidate filing period doesn’t open until March, several major candidates who have already jumped in the race include North Las Vegas Mayor John Lee, Reno attorney Joey Gilbert and businessman Guy Nohra. Former U.S. Sen. Dean Heller and Rep. Mark Amodei are also weighing possible gubernatorial bids.

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