Focus: Democratic attorney general candidate Aaron Ford

Who’s paying for it: Ford’s campaign

Size of buy: Six figures

When it starts: Oct. 30

Where it’s running: Statewide

The gist: The 30-second spot highlights Ford’s wife, Berna, and three children, Alexander, Aaron and Avery, who proudly tout their dad’s accomplishments including his five diplomas and a law degree, and sponsoring bills to “protect kids and seniors” in the state Senate.

Watch the ad below: