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DNC announces additional $90,000 investment in state party to organize in diverse communities

Megan Messerly
Megan Messerly
Election 2018IndyBlog
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The Democratic National Committee announced today that it is investing nearly $90,000 in the state Democratic Party to help with organizing efforts in the Asian American and Pacific Islander, African American and Latino communities ahead of the 2018 election.

The grant funding is part of the DNC’s 2018 voter mobilization effort, dubbed the IWillVoteProgram, which aims to reach 50 million voters ahead of the 2018 election. The money comes in addition to the $100,000 awarded to the Nevada State Democratic Party earlier this cycle through the State Party Innovation Fund, which has doled out grants to 41 states and territories, and a $10,000-a-month sum it receives through another DNC program called Every Zip Code Counts.

“With help from the DNC, we will be able to continue to build strong relationships within communities of color, whose engagement and mobilization are critical to Nevada Democrats' success in 2018 and beyond,” Nevada State Democratic Party Chair Will McCurdy said in a statement.

The DNC is also planning on spending six figures on a national digital ad buy to encourage infrequent voters to turn out to the polls as part of the IWillVote program. The party also recently announced a multimillion-dollar investment focused on gathering cell phone numbers nationwide, updating the party’s data to target voter registration efforts and other data efforts.

“We are investing in our base communities and putting organizers on the ground across the country because we know that’s the only way we’ll win,” DNC Chair Tom Perez said in a statement. “This investment will help ensure that Democrats are talking to voters in every community, and make sure that activists and candidates have the new tools and resources they need to succeed.

The announcement comes as both parties are gearing up for a fierce midterm election on the ground in Nevada, with Democrats intent on widening their voter registration advantage and Republicans focusing on building small neighborhood teams across the state. The Republican National Committee, with an eye on turning the blue tides of 2016 red again in Nevada, staffed up earlier this cycle than it ever has before, onboarding staff in June 2017, and has been focused on building a robust data warehouse and voter turnout operation.

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