Rural-focused super PAC drops new print ads targeting Heller in rural markets
Focus: Republican Sen. Dean Heller
Size of buy: About $880
Who's paying for it: Silver State Rural, a Democratic super PAC
When it starts: Three ads will run between Sept. 20 and Sept. 27
Where it's running: The Mineral County Independent-News, The Humboldt Sun and The Mesquite Local News
The gist: The ads hit Heller across three highly specific issues. The first targets three votes Heller made between 2012 and 2013 that limited federal funding for rural broadband projects or the possible expansion of federally-funded broadband infrastructure. A Federal Communications Commission report from February found 80 percent of American households without broadband are in rural areas, though the U.S. Department of Agriculture received a $600 million boost this year meant for rural broadband pilot projects.
The second and third ads focus on free trade deals with South Korea and Panama and currency manipulation by China that Heller voted on in 2011 and 2015, tying Heller to a bump in the trade deficit between the U.S. and those countries since the implementation of certain trade deals.
Silver State Rural is a small group, paling in comparison to most PACs with a budget of just $66,000. Rural strategist Matt L. Barron, who helped found the super PAC in 2016, said the group has struggled to fundraise money from the usual big-money Democratic donors, who he said don't realize how far a dollar stretches out in the rurals.
"Democrats say they want to compete, contest for this demographic, but the money's not there," he said. "It's frustrating.”
For the remainder of election season, Barron says the group will look to put out at least one more ad buy in Elko, this time targeting the issue of postal service to rural areas.
See the ads below: