Focus: Democratic candidates including Jacky Rosen for U.S. Senate, Steve Sisolak for governor, Susie Lee for the 3rd Congressional District, Aaron Ford for attorney general and Nelson Araujo for secretary of state
Who’s paying for it: One APIA Nevada, a new nonprofit political advocacy organization focused on the Asian American and Pacific Islander community established this year
Size of buy: Six figures on television and digital
When it starts: Oct. 30
Where it’s running: Statewide on the Filipino channel, ABS-CBN, and targeting Asian American and Pacific Islander voters through digital
The gist: This new 30-second ad urges voters within the Asian American and Pacific Islander communities to back a slate of Democratic candidates as both parties vie for AAPI support this election cycle. The ad features several members of the AAPI talking about issues they care about, including health care, women’s issues and education.
“I’m here because I care about making sure my community has access to quality health care,” one woman says, before another man adds, “I want Nevada to be a safe place for all women including my mom, my girlfriend and my five sisters.”
“I’m here because I want leaders who support an education system that works for all Nevadans,” another says.
They then urge viewers to back Rosen, Sisolak, Lee, Ford and Araujo in their respective races.
Watch the ad below:
Updated at 10-30-18 at 12:49 p.m. to include additional information from a One APIA Nevada spokeswoman.