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Biden up with series of new biographical ads, some featuring Obama

Megan Messerly
Megan Messerly
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Former Vice President Joe Biden is going up with a suite of new television, digital and radio ads in English and Spanish on Tuesday.

A new 30-second television spot, called “United,” touts Biden as someone who has “spent his career bringing people together to get big things done,” pointing in particular to his work on the Violence Against Women Act, the Affordable Care Act and a 1994 assault weapons ban. Unlike many of his other ads, the spot is purely positive and does not offer a direct contrast against President Donald Trump.

“This nation needs to come together. It has to come together,” Biden says in the ad.

The spot will also run on Hulu.

Biden is also launching three new digital ads. One of them, a 15-second spot called “Bring Together,” features Biden talking about the role that the next president will have to play in uniting the country. 

A longer 60-second spot features footage of President Barack Obama sharing Biden’s biography, including how he overcame a childhood stutter, how he used to take the train home every night to tuck his kids into bed and how he is the father of a veteran, and calling him a “resilient and loyal and humble servant.”

The third new digital ad, “Never Forgotten,” is a shorter version of that spot.

The campaign is also going up with a new 60-second radio ad in Reno that shares Biden’s vision for a post-Trump America.

“There is an awful lot we have to do, from health care to education, to advancing social justice, reforming the criminal justice system, ending the gun epidemic, taking on the NRA,” Biden says in the ad.

The campaign is also releasing a new Spanish-language radio ad after its first ad started airing last week.

The ads are backed by the campaign’s seven-figure pre-Caucus Day investment in Nevada.

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