U.S. Sen. Dean Heller is up with a new television ad in which he directly addresses viewers, talking about the strength of Nevada’s economy and suggesting that his opponent, Rep. Jacky Rosen, wants to “turn back the clock.”

In the 30-second spot, the Republican senator touts that Nevada’s job growth is the best in the nation, taxes are lower and “Nevada families are strong again.” He says that Rosen, a Democrat, would raise taxes, implement “job killing regulations” and operate under a “big government knows best” philosophy.

The ad will air statewide starting Friday, according to the Las Vegas Review-Journal.

The spot highlights that Nevada experienced the top employment growth rate in the country in 2017, pointing to an article from the Review-Journal. It also references reports from CNN and the Wall Street Journal in the wake of the passage of the tax reform bill in December to talk about the “lower taxes” and “higher wages” Nevadans are seeing.

The ad also suggests that Rosen would raise taxes, create additional regulations and support bigger government, pointing to articles and editorials that discuss in broad terms positions that Democrats and Democratic leadership have taken. For instance, in one Washington Post article cited by the ad, House Speaker Nancy Pelosi, asked whether she would move to “raise taxes” by moving to “roll back the tax cuts that [Republicans] passed earlier this year,” said, “The second part there is accurate.”

The ad also points to an editorial from the Wall Street Journal generally talking about the rules that have been rolled back under the Trump administration, and a Washington Post article examining how Democrats, “emboldened by GOP cuts and policies,” are backing “bigger government.”

In the ad, Heller says that Rosen's policies “would again cripple our economy.”

“I like where we’re headed. Jacky Rosen doesn’t,” Heller says.

Rosen spokeswoman Molly Forgey, in a statement, said that the congresswoman is "fighting to build an economy that works for regular, hardworking Nevadans trying to make ends meet" while Heller is "working to rig the system to further benefit giant corporations and his billionaire mega-donors."

"Jacky Rosen has been recognized for her pro-business, pro-growth voting record in Congress," Forgey said. "Nevada’s economy is moving in the right direction, but it’s no thanks to Senator Heller’s reckless agenda in Washington.”

Updated 8-17-18 at 1:44 p.m. to include a statement from Rosen's campaign.