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Rosen releases new Spanish-language ad highlighting relationship between Heller, Trump

Megan Messerly
Megan Messerly
Campaign Ads 2018Election 2018IndyBlog

Democratic Rep. Jacky Rosen is going up on television today with her first negative, Spanish-language television ad of the cycle, a 30-second spot that attempts to tie her opponent, U.S. Sen. Dean Heller, closely to President Donald Trump.

The ad describes Heller and Trump as “compas” — which roughly translates to buddies in English — pointing to Heller’s votes to support all of Trump’s cabinet nominees and his vote in favor of a bill to repeal the Affordable Care Act, which the president publicly cajoled him about after the fact. The ad is part of an ongoing six-figure Spanish language TV buy and will air statewide.

The spot notes that Heller voted to confirm Department of Homeland Security Secretary Kirstjen Nielsen, who has been at the center of the controversy over the Trump administration’s policy that has resulted in the separation of parents illegally crossing the border from their children. It also highlights Heller’s support for a wall at the U.S.-Mexico border, saying that while Mexico denies Trump’s wall, “Heller dice que nosotros los pagaremos,” or, “Heller says we will pay for it.”

“Trump manda y Heller obedece,” the ad says. “Trump orders and Heller obeys.”

The ad ends with a call to action: “La única pregunta es, ¿qué harán tú y tus compas para detenerlos?” or “The only question is, what will you and your ‘compas’ do to stop them?”

Rosen and Heller are locked in a tight battle for the U.S. Senate seat, one of the most closely watched races in the country in 2018.

A poll from the Reno Gazette-Journal released Tuesday found Rosen and Heller continue to be essentially neck and neck in the race. It also found mixed support for Trump, with 46 percent viewing him favorably and 49 percent unfavorably, among the general population, while only 35 percent of minorities had a favorable impression compared to 55 percent unfavorable.


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