Gov. Steve Sisolak’s campaign is launching its first ad of the 2022 general election with a heavy focus on economic issues.

Entitled “Two Economies,” the ad features Sisolak speaking directly on the state’s positive macroeconomic trends coming out of the COVID-19 pandemic, while acknowledging rising consumer costs for “housing prices, gas, groceries.”

“I get it,” he says, before touting the state’s proposed American Rescue Plan spending on programs for child care, affordable housing and tuition-free community college, and reiterating a pledge for “no new taxes.”

The six-figure ad buy will start running Tuesday digitally and in Reno and Las Vegas media markets. Shortly after the state’s June primary, Sisolak’s campaign placed a $6 million general election ad reservation.

Most recent polling has shown rising inflation and economic issues to be top of mind for Nevada voters.

Nearly half of respondents in a June poll either named inflation or jobs and the economy as the most important issue facing the country.

Sisolak, who last month easily defeated a primary challenge from former Clark County Commissioner Tom Collins, will face off against Clark County sheriff and Republican gubernatorial nominee Joe Lombardo in the general election. Sisolak was the first Democrat to the governor’s mansion in two decades after his 2018 victory over Republican Adam Laxalt.

A mid-June poll by the conservative super PAC Club For Growth showed Lombardo and Sisolak essentially tied.