Focus: The Energy Choice Initiative

Who’s paying for it: The Coalition to Defeat Question 3

Size of buy: Part of a six-figure ad buy

Where’s it running: Statewide

When it starts: Oct. 15

The gist: The ad highlights Tina Long, an electrician and rooftop solar panel installer. Long says that in addition to increasing electricity rates, energy deregulation would eliminate the state’s existing rooftop solar program and scuttle plans from NV Energy for several new solar power plants.

Watch the ad below: