As state residents tune in to watch the Nevada men’s basketball team battle Loyola-Chicago on Thursday, they’ll see a political advertisement during commercials.

Republican Attorney General Adam Laxalt, who’s running for governor, is airing his first television advertisement during the Sweet Sixteen basketball game. The minute-long ad opens with Laxalt talking about being raised by a single mother and overcoming an alcohol addiction as a teen — a story that he’s told on a campaign website video and during an announcement tour last fall.

“Adam Laxalt’s campaign for governor continues to build new momentum every day, as voters all across the Silver State are responding with passion and enthusiasm to Adam’s vision for Nevada,” campaign spokesman Andy Matthews said in a news release. “This television spot will be a great opportunity to tell voters about his inspiring personal story and share some of his ideas for how to make Nevada’s next chapter our best yet.”

A narrator in the ad describes how Laxalt will provide “strong, independent leadership” as governor, but the television spot doesn’t delve into any specific policy stances.

Laxalt is the second person running for governor to release a TV ad this week. Democratic candidate Steve Sisolak, who chairs the Clark County Commission, released his own TV ad in the Las Vegas and Reno media markets on Tuesday.  State Treasurer Dan Schwartz, Laxalt’s opponent in the Republican primary, released two TV ads earlier this month.

Last fall, Freedom Partners Action Fund, a Super PAC that’s part of the Koch network, promised to spend $1 million on pro-Laxalt digital and television ads.

Steve Sisolak has donated to The Nevada Independent. You can see a full list of donors here.