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Indy Explains

Sex workers at a Nevada brothel are making headlines. How do legal brothels in Nevada work?

Nevada’s brothels have maintained a sturdy business model since their legalization in the 1970s. We dive into their policies and regulations.
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Bella’s Hacienda Ranch, a legal brothel in Wells, on Tuesday, Aug. 1 2023.

For decades, it's been one of Nevada's most controversial characteristics: It's the only state in the union where paying for sex is legal. And a 2026 effort among sex workers at a Pahrump brothel to unionize has brought the industry back into the public eye.  

But tourists seeking to take advantage of all the state's vices should beware: There are strict limits to where sex can be sold, and even people who have worked in the brothels are divided on whether Nevada's model is a good one.

The Indy is breaking down how brothels operate, what rights sex workers have while renting space in brothels and how the digital age has changed the "world's oldest profession." Click on the links below to jump to specific questions.

Where, and why, is sex work legal in Nevada?

The state's earliest brothels date back to Nevada's early mining days in the 19th century. Elsewhere in the country, the sale of sex was not widely barred before the 20th century, but was subject to vagrancy and "streetwalking" bans. In the early 20th century, a wave of new laws nationwide officially banned sex work.

But Nevada was a holdout, and brothels were openly operated and "tolerated," if not explicitly allowed, for decades. Still, it wasn't until the Storey County Commission officially sanctioned Joe Conforte's Mustang Ranch Brothel in 1971 that the state had its first legal brothel, the late state historian Guy Rocha told the Reno Gazette-Journal.

Sex work is only legal in licensed brothels and is not legal statewide. State law explicitly bans sex work in counties with populations of at least 700,000 — so Clark County, home to Las Vegas. An additional six counties have their own ordinances banning the practice: Washoe, Carson City, Pershing, Douglas, Eureka and Lincoln counties.

According to the Nevada Brothel Association, a pro-brothel advocacy group founded by late brothel magnate Dennis Hof, there are 16 legal brothels operating across seven counties: Elko, Lander, Lyon, Mineral, Nye, Storey and White Pine.

Another three counties — Churchill, Esmeralda and Humboldt — allow legal sex work but lack an operating brothel.

Are sex workers considered employees?

Sex workers are considered independent contractors, not employees. The same is true of most workers in other adult industries, such as pornography and strip clubs. Sex workers told The Indy that comprehensive contracts are generally only signed upon starting work, and after that are occasionally reaffirmed without changes.

According to federal guidelines, to be classified as employees rather than contractors depends on factors such as the permanency of the job, employers' control over employees' actions and whether employees could generate income from similar work conducted outside of their place of employment.

Many sex workers argue they are employees, given that their participation in legal paid sex relies on the existence of the brothels and because of the high degree of control those establishments wield over hiring, scheduling and net incomes. That classification is key to efforts to unionize among workers that began in December 2025 at Sheri's Ranch, a legal brothel in Pahrump.

As of March 15, 2026, no union efforts have been announced at other brothels. 

Nevada determined in a 2017 audit of one legal brothel that the sex workers there were employees, not independent contractors. A lawsuit filed in federal court in 2019 that challenged the classification of workers at Sheri's Ranch as independent contractors was settled out of court.

Will Paccione, chief operating officer at Pahrump's Chicken Ranch brothel, wrote in an email to The Indy that sex workers are not employees but individual business owners who are renting the brothel's property.

"The Ranch simply provides a safe, secure, and lawful environment in which they can conduct their business, along with room and board, access to comfortable amenities, and other elective services," he wrote.

Not all sex workers want employee classification. Alice Little, a legal sex worker who has been involved in state and national-level advocacy for the decriminalization of sex work and who works at Sheri's Ranch, wrote in an Indy op-ed that she prefers to be considered an independent contractor.  

"I decide how I want to advertise myself, how I want to communicate with clients and how I want to manage my business," Little wrote.

How did the COVID-19 pandemic change the industry?

After a 14-monthslong closure, brothels reopened in May 2021.

Jupiter Jetson, an adult film actress and licensed sex worker in Nye County, said the months after reopening were "boom time," with business surging back.

Sex workers who spoke to The Indy said the amount of time Americans spent online during the pandemic changed the nature of adult industries, facilitating the rise of pay-per-view websites such as OnlyFans. 

Jetson said this shift caused Sheri's Ranch to begin encouraging their sex workers to make adult content, enabling the brothel to generate more attention and attract a wider clientele. 

Recruiting models with online followings can be especially useful for brothels because of Nevada's laws against brothel advertising, which is banned in jurisdictions where sex work is illegal and limited in jurisdictions where it's legal. 

How much control do brothels wield over sex workers' lives?

Sex workers only live at the brothels for one to three weeks at a time. However, when they are on "tour" in the brothels, their management has significant control over their schedules and activities.

At many brothels, workers' laptops are confiscated and email addresses are monitored. They are barred from receiving clients' contact information or scheduling appointments outside of the brothel. Their rooms can be randomly searched. Audio of them negotiating rates with clients is monitored.

Dahl said the technology policies at Sheri's Ranch were outdated among brothels, citing its lack of WiFi. The new contract presented to workers also included a clause that they couldn't bring their phones into "parties," or sessions with clients.

Workers' freedom of movement is based on brothel rules, according to Elko City clerk Annette Robinson and Lyon County office assistant Sandra Shipley. There are three legal brothels in Elko City (and four total in the county) and three in Lyon County.

Jetson said Sheri's Ranch requires workers to stay overnight and to seek managers' approval for traveling longer distances off the ranch. She said Northern Nevada brothels' rules seemed generally more permissive, based on her conversations with friends in the industry.

How much are legal sex workers paid? Who sets their rates?

Because sex workers are considered independent contractors, they set their own rates with clients but also must pay a range of fees toward the brothels where they rent rooms. 

How much women charge varies individually and depending on the act. Lengthier interactions, such as an overnight stay, or the "Girlfriend Experience" that includes date-like, non-sexual activities, were estimated to go for $1,000 an hour in a 2016 article. Clients can also pay extra for upgraded or themed suites.

Brothels can use their audio monitoring systems to listen in on the sessions where women negotiate rates with clients, to ensure they do not misrepresent the amount they earn and to protect them against clients who might become aggressive during negotiations. 

Barbara Brents, a sociologist at UNLV who specializes in the sex work industry, wrote in an email to The Indy that it's likely some brothels have minimum spend amounts, "but those are kept quiet as most folks see that as a violation of independent contractor rules."

Women do not keep every dollar from sessions with clients. Generally, half of their earnings go to the brothels.

Sex workers also must pay brothels for rent, food, transportation and other associated costs. They also cover the cost of their weekly STD testing and their sex worker registration cards, which vary in price by county, ranging from around $60 in Lander and Storey counties to $250 in Elko City.

A sex worker in Nye County wrote in a 2023 article in Cosmopolitan that she spent $200 annually on her Nevada business license, $150 quarterly on regularly required background checks and $130 weekly on medical testing.

A 2014 study estimated that workers' average income after factoring in these costs was $400 per hour, but earnings vary dramatically between women and across weeks.

At Sheri's Ranch, brothel managers take an additional 30 percent cut if their client decides to take a brothel-operated limo from Las Vegas to Pahrump, a policy Jetson described as exploitative. Other brothels did not return The Indy's request for comment about their policies.

Why do some Nevadans want to ban legal sex work?

Opponents of legalized sex work sometimes oppose the practice on religious or moral grounds. 

Others claim legalized sex work encourages greater demand for paid, commercial sex in Nevada, which provides additional fuel for the illicit sex industry and sex trafficking.

Kimberly Mull, a Nevada local and a survivor of child sex trafficking, has long pushed to ban the state's legal sex work industry. 

"Everyone thinks it's legal in Las Vegas, and maybe that encourages bad behavior because the legal version can't meet the actual demand," she told The Indy

Mull also said brothels foster a culture of misogyny and abuse toward women, citing the multiple sexual assault allegations against the late infamous brothel owner Dennis Hof.

"When you actually get into the reasons why these women want to unionize," Mull said, "it's because it's an ultimately exploitative system."

Multiple federal lawsuits have alleged a connection between Nevada's legal sex work industry and illegal sex trafficking, including lawsuits filed in 2019, 2021 and 2024, but none have succeeded. The lawsuit filed in 2024 is pending in federal court because of its use of an anonymous plaintiff, according to Jason Guinasso, the Reno-based attorney and anti-sex work activist who helped bring it.

There is a limited number of empirical studies or meta-analyses on the connections between sex work, sex workers' safety and human trafficking. The studies that do exist usually emphasize that making causal inferences is difficult or impossible, given the sparse, unreliable and context-dependent information available about sex work. One 2012 study suggested that legalized sex work increases human trafficking inflows in high-income countries, while studies from 2014 and 2018 found that decriminalization is correlated with sex workers' experiencing less violence and accessing better health care.

Has Nevada tried to end legal sex work?

In 2011, the late Sen. Harry Reid (D-NV) called on legislators to ban legal sex work, saying Nevada should be known for "innovation and investment" instead of paid sex. Lawmakers never took up his cause. Then-Gov. Brian Sandoval said the matter was up to individual counties.

In the last decade, multiple efforts to ban legal sex work were introduced — including 2018 referendums in Lyon and Nye counties and a bill in the state Legislature — but all ultimately fell short. In 2019, lawmakers approved the creation of an interim committee to study workplace conditions in brothels, which had the support of sex work advocates, brothel owners and local law enforcement. But the committee died on the secretary of state's desk that same year.

How much money do brothels make? Do local governments benefit?

Overall, Nevada's legal brothels generate about $75 million in annual economic activity. 

Local governments earn revenue from brothels through various fees and taxes on sex work, but amounts vary dramatically by county and municipality. 

According to a 2025 report on Nevada's sexual economy by professors at UNLV's Center for Democratic Culture, in 2025 Lyon County — which has three legal brothels — collected about $340,000 in brothel and liquor license fees and workers' business cards. In contrast, the two legal brothels each in White Pine County and Lander County generated only about $4,500 and $1,600 in revenue, respectively.

Although brothels and sex workers pay a state business license fee, there is no excise tax on sex acts. In 2009, then-state Sen. Bob Coffin (D-Las Vegas) introduced a bill to apply a $5-per-day tax on customers buying sex services, which would have brought in $2 million annually given the estimated 400,000 customer days in Nevada legal brothels each year. But the bill died in committee after opponents of legal sex work said it would overly legitimize the industry. 

How old do you need to be to participate in paid sex?

It varies by county. For example, Nye County and Lander County require both providers and purchasers of paid sex to be at least 21 years old. In Lyon County, providers and purchasers must be 18.

What is sex work like?

At any given time, the state's larger and more famous brothels will have somewhere between 14 to 33 workers ready at their location. Most brothel workers are women, although since 2009 Nevada has allowed brothels to hire men as well. 

While women and couples are permitted to visit, most clients are male. A 2025 analysis of male purchasers of paid sex found the average consumer is middle-aged and employed. Roughly half of clients are married or partnered. 

Sex workers are often asked to line up so clients can pick who they want to "party" with, according to workers who spoke to The Indy in 2018 and a 2023 Cosmopolitan article. Once selected, women negotiate rates with clients and bring them back to their rooms for sessions. 

Many of Nevada's ranches, particularly glitzier ones with longer histories, frame themselves as complete experiences for both sex workers and patrons. 

Tara Adkins, the madam at Mustang Ranch in Sparks, told The Indy the brothel provides workers "24-hour security, on-site housekeeping, 24/7 kitchen services, access to amenities such as hair, nails, massages and access to company vehicles and drivers."

Do legal sex workers enjoy the work? Do they support decriminalization?

Sex workers' view of their profession differs depending on whom you ask.

Dahl, a former worker at Sheri's Ranch, said she loved her job because "it's about wanting to have a really deep, human connection with people." Jetson also said she enjoys the work she does and hopes the unionization efforts encourage the public to view sex workers as participants in a legitimate field. 

"It is step one to a country that has more humane laws regarding sex workers," she said. She wants lawmakers nationwide to pursue decriminalization for sex work, saying this would help protect women's safety. 

But some former sex workers are critics of the industry, getting involved in lawsuits to shut down brothels after experiencing sex trafficking or sexual assault. 

And some sex workers say the industry's not as lucrative as one might expect.

Nina Nova is an adult film actress and OnlyFans creator who spent a week working at Sheri's Ranch in 2024 but said the experience "scared me away." She said she worked intense, long hours that weren't worth the payoff. 

She said she asked herself: "Am I really going to end up owning a house from this, after I pay for room rent, after I pay for my testing, my paperwork?" 

Nova supports decriminalizing sex work and hopes the union efforts at Sheri's Ranch succeed, saying they will make the brothels less exploitative. But "the brothel model was not a fit for me, and did not feel empowering," she said. "It's financially desperate people who might get stuck in that model, and that's not ideal."




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